For a small business, an effective SEO strategy involves focusing on targeted efforts to maximize your online visibility within your budget. Here’s a simplified plan:

1. **Keyword Research**: Identify relevant keywords that potential customers might use to find your products or services.

2. **On-Page Optimization**: Optimize your website’s pages by including these keywords naturally in titles, headings, content, and meta tags. Ensure your website is mobile-friendly and has fast loading times.

3. **High-Quality Content**: Create valuable, engaging, and informative content that addresses the needs of your target audience. Regularly update your blog or resources section.

4. **Local SEO**: Optimize your Google My Business listing and other online directories. Encourage reviews and ensure accurate contact information.

5. **Link Building**: Focus on quality over quantity. Aim for relevant and authoritative backlinks from local businesses, industry directories, and partners.

6. **Social Media**: Maintain an active presence on social media platforms relevant to your business. Engage with your audience and share your content.

7. **User Experience**: Ensure a smooth and intuitive user experience on your website. Make it easy for visitors to find information and contact you.

8. **Technical SEO**: Fix broken links, ensure proper site structure, use clean URLs, and make sure your website is easily crawlable by search engines.

9. **Analytics and Tracking**: Set up Google Analytics to monitor your website’s performance and traffic sources. Adjust your strategy based on data.

10. **Consistency and Patience**: SEO takes time. Stay consistent with your efforts and monitor progress over several months.

11. **Local Citations**: List your business on local directories and websites relevant to your industry.

12. **Voice Search Optimization**: Consider optimizing your content for voice search as more people use voice assistants for queries.

Remember, SEO is an ongoing process. As your business grows, you can gradually expand and refine your strategy to achieve better results. If resources permit, you might also consider consulting with an SEO professional or agency to get personalized guidance.

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