Back in the day, Google PageRank was the most talked-about SEO metric.Your SEO strategy, particularly your link-building strategy, was clearly paying off when your PageRank score went up.
In the modern era, PageRank is rarely mentioned.not because its significance has diminished. However, this is because it is no longer a public metric.
We’ll go over everything you need to know about the Google PageRank algorithm in depth in this guide.
PageRank: What Is It?
An algorithm known as PageRank uses links to determine how important a website is.The fundamental idea is that more links are sent to authoritative pages.
As a result, pages with more links ought to appear higher in search results.especially in the event that those links originate from well-known pages (i.e., pages with high PageRank scores for themselves).In the past, the Google Toolbar let SEOs see any webpage’s PageRank score.Pages with a PageRank score of 0 (PR0) were of the lowest quality.
While the most authoritative pages had a page score of 10 (PR10).PageRank, on the other hand, uses a logarithmic scale. A non-linear scale.It is held by many SEO experts to have a logarithmic base of five.
Consequently, the significance increases fivefold with each incremental increase.A PR4 page would be valued 25 times higher than a PR2 page in this scenario.(Not twice as important as a linear scale would have you believe.)
Because PageRank changes from one page to the next, SEOs became so focused on this metric. This means that having a link from another website with a higher SEO PageRank score can help a website gain authority.
Simply put, a website’s ability to rank higher is aided by PageRank, which is transmitted between websites via links. Additionally, the idea that a page is considered important if other important pages link to it is the foundation of the algorithm.