An HTML attribute called the meta description is used to explain what a page is about. To provide additional context, it can be included in the title tag of the search results as a snippet.
How to write a meta description:
To quickly and easily create your meta descriptions, follow these five steps:
Expand on your title tag, match the intent of the search, use active voice, and be brief. Use the meta description.
1. Extend your title tag’s scope
A chance to elaborate further on that is provided by the meta description.Do not be concerned about inserting keywords here. It’s more important to make something that people will want to read and click on.
Where appropriate, make use of your unique selling points..
2. Match search intent
The “why” of a query is called search intent. To put it another way, when searching for your primary keyword, what are the majority of people looking for?
Do they intend to make a purchase?
Are they trying to find a particular website? Are they looking for a quick response to a question?
That length is currently 920px (160 characters) on a desktop computer and 680px (120 characters) on a mobile device.
Utilizing an integrated WordPress SEO plugin like Yoast is your best bet for keeping them to a reasonable length.
Depending on your audience, you should optimize for desktop or mobile users. If you usually write descriptions that are longer for desktop users, make sure to get to the point within a quarter of the description so that even mobile users can see it.
What can we learn from this? Be brief for clients, not web indexes. The limit on words is a good indication that there might be words that aren’t needed.