In terms of user numbers, Pinterest is the social media platform that is growing the fastest. Pinterest saw a massive 57% increase in members in 2014, compared to Facebook’s 6% growth, and numerous sources anticipate that the site will reach 50 million active users by the end of the year.However, despite the fact that the majority of users in all groups do not consider Pinterest to be effective, our annual research reveals that B2C marketers are more likely than B2B and nonprofit marketers to use the platform.

Wayfair says that customers who find a product on Pinterest are 10% more likely to buy it than customers who find out about it through Facebook. Additionally, the fact that 25% of Fortune 100 companies have Pinterest accounts shows that the platform is one of the best places to promote your business, as stated by Digital Buzz Blog.If you want to increase your brand’s visibility and engagement on Pinterest, you can begin optimizing it with the assistance of these fundamental suggestions.

1.Set up a Pinterest Business account to make it easy to find your account.Make it as simple as possible for your followers to find the account. Make sure your company name is easy to spell and self-explanatory. A username should have between three and fifteen characters. You ought to likewise find opportunity to check your site and incorporate connections to other web-based entertainment represents expanded hybrid and perceivability.The brief business description, which will appear at the top of your Pinterest home page, must also be filled in with keywords. This description has 200 characters, but you can be as brief as you like as long as it conveys the essence of your business.

2.Add a Pin It button to all of your content

to increase the number of people who visit both your website and your Pinterest account. People can connect with you and share your content on Pinterest as a result of this. You can bet that your users will help you significantly extend the life span of your content by pinning it because the average pin is searchable months after it was posted.

3.Support client produced content

As per Fledgling Social, client produced content is 35% more paramount and half more reliable than different kinds of media creation, and that implies client produced content ought to assume a significant part in your Pinterest methodology.

Create a collaborative board where your followers can post pictures of how they interact with your product, service, or good to get the most out of user-generated content. Again, consider Starbucks, which has a board dedicated to user-generated white-cup art, or Gap, which has a board called Styld.by You that allows fashion bloggers and other clothing aficionados to show off how they wear Gap clothing.

The collaborative, user-generated content boards are sure to be a hit, and encouraging collaboration is a great way to get your users to engage with your brand.

4.Make sure your boards reflect your company

If you’re a tech company, boards about pie recipes are probably going to confuse your fans and get little traffic. Keep your boards focused on the industry in which your company operates to avoid getting lost in the casual atmosphere of Pinterest. Take GE, for instance, whose Pinterest sheets offer clients an inside view at complex machines as well as funny tech, power, and programming related “Hello Young lady” images, and pictures of the work GE has done all over the planet. These boards serve two crucial functions: They promote interest from a wide range of users and are GE’s own brand. Keep your boards focused and try to fill each one with good, useful, and interesting content to get the same results for your business.

5.Make the most of rich pins.

Rich pins are a great place to start for marketers who want to include more information in their pins. There are six kinds of rich pins, and each lets marketers add more information to the pin:Place pins—users provide an address, phone number, and map; Movie pins—users provide information about ratings, cast members, and reviews; Product pins—users provide information about purchase locations, pricing, and availability.

Article pins include the headline of the article and details about the author, the story, and a link. Recipe pins include serving information, cooking times, and ingredients. Application pins include pricing and a description.

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