An evaluation of major competitors’ link profiles that examines their link-building strategies to gain insight is known as a competitor link analysis.

If you use some of the same tactics in your own link building, you might see better business results and higher search engine rankings.

You can find websites that frequently link to websites that are similar to yours by carrying out this kind of analysis.

If your competitors are doing well and have a lot of the same links, those links may be what help them rank.

Let’s look at how to conduct a fundamental audit. I will demonstrate later how to scale this procedure to obtain even more insights from larger data sets.

How to conduct a competitor link analysis in three steps

This straightforward procedure can reveal numerous link opportunities by examining the common links that your immediate competitors already possess.

1. Identify competitors

You can use that list later in the process if you already know who your competitors are.

If you need assistance, the Organic competitors report in Ahrefs’ Site Explorer will provide you with a list of websites that rank for the same keywords as you do.

if you do not yet have a website, you can possibly identify your rivals by conducting a search for a few key terms.

One more approach to doing this is to just add a couple of terms to Ahrefs’ Catchphrases Wayfarer and go to the Traffic share by spaces report, which will show you which locales are getting the most traffic for those terms.

2. Take your list of rivals and enter them into the Link Intersect report in Site Explorer to find common links.

This will provide you with a list of all your competitors’ referring domains and demonstrate how many competitors have links from those domains.

You can see the kind of links each domain has from each website by clicking the numbers below it.

3. Utilizing this data in a variety of ways includes identifying strategies employed by competitors.

You can work your way through the common links your rivals have that you don’t have, or you can look for patterns in the data to see the kinds of sites where rivals get links.

Niche websites, local directories, and other local websites may appear.

Congratulations, you’ve completed a basic link analysis of your competitors!

Bonus tip:

check your rivals’ generally connected content

Assuming you take a gander at the Best by joins report for a portion of your rivals in Site Pilgrim, you might see a fascinating substance driving connects to contenders that you in any case may not find.

Tools, studies, and even quotes frequently generate a lot of links to individual competitors.

When you look at the overlap of links from competitors, you might miss out on a lot of these links because they may only belong to one competitor.

You might be able to develop content and tools that are comparable to those used by a rival to increase the number of links to your own website.

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