Demographic targeting in Google Ads allows you to focus your advertising efforts on specific demographic groups such as age, gender, parental status, household income, and more. Here’s how you can set up demographic targeting:

  1. Sign in to your Google Ads account: Go to and sign in with your Google account credentials.
  2. Navigate to your campaign: Choose the campaign for which you want to set up demographic targeting from the campaign menu.
  3. Go to the settings tab: Click on the “Settings” tab for the chosen campaign.
  4. Select Audience targeting: Depending on your campaign type, you may find the option under “Audiences” or “Targeting.”
  5. Click on “Edit” or “+ Targeting”: Look for the option to edit your targeting settings or add new targeting criteria.
  6. Choose demographics: Within the targeting options, look for “Demographics” and click on it.
  7. Select the demographic attributes: Choose the demographic attributes you want to target, such as age, gender, parental status, household income, marital status, education level, etc.
  8. Set your targeting preferences: Depending on the selected demographic attributes, you may have options to target specific age ranges, genders, parental status (e.g., parents or not), household income tiers, etc. Adjust these settings according to your target audience.
  9. Save your targeting settings: Once you’ve set up your preferred demographic targeting, click on “Save” or “Apply” to save your changes.
  10. Monitor and optimize: Keep an eye on the performance of your demographic targeting. Analyze the data to see which demographic segments are responding well to your ads and adjust your targeting settings as needed to optimize your campaigns.

By utilizing demographic targeting in Google Ads, you can tailor your ads to reach the audience most likely to be interested in your products or services, thereby increasing the effectiveness of your advertising efforts.

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