How to create a remarketing campaign in google ads

Creating a remarketing campaign in Google Ads involves a few steps. Here’s a basic guide to help you set it up:

  1. Sign in to your Google Ads account: Go to and sign in with your Google account credentials.
  2. Navigate to the Campaigns tab: Once logged in, click on the “Campaigns” tab to start creating a new campaign.
  3. Click the plus button to create a new campaign: Look for the blue plus button and click on it to start creating a new campaign.
  4. Select your campaign goal: Choose the goal that aligns with your remarketing campaign. Since this is remarketing, you’ll likely want to choose “Sales,” “Leads,” or “Website Traffic.”
  5. Choose your campaign type: Select “Display” as your campaign type. Display campaigns are suitable for remarketing because they allow you to show ads to people who have previously visited your website as they browse other sites across the Google Display Network.
  6. Set up campaign settings: Fill in the necessary details like campaign name, budget, bidding strategy, and other settings. Make sure to select the appropriate targeting options.
  7. Create your ad group: Within your campaign, create an ad group specifically for your remarketing ads.
  8. Create your remarketing audience: If you haven’t already set up your remarketing audience, you’ll need to do this before proceeding. Go to the “Shared Library” in Google Ads and select “Audience Manager” to create your audience based on website visitors, app users, customer lists, or other criteria.
  9. Set up targeting: In your ad group settings, choose your remarketing audience as the targeting option. This ensures that your ads will be shown to people who have previously interacted with your website.
  10. Create your ads: Design visually appealing ads that will capture the attention of your audience. Make sure your ads are relevant and compelling to encourage clicks.
  11. Review and launch: Once you’ve set up everything, review your campaign settings, ad group settings, and ads to make sure everything is correct. Once you’re satisfied, click the “Launch” button to activate your remarketing campaign.
  12. Monitor and optimize: Keep an eye on your campaign’s performance and make adjustments as needed to improve results. This may include tweaking your ads, adjusting bids, or refining your targeting options.

By following these steps, you can create a remarketing campaign in Google Ads to re-engage with your website visitors and drive conversions.

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