Primary versus secondary keywords
Going ahead, we’ll separate between two sorts of keywords
The primary subject of a page is the primary keyword, also known as the target keyword. Additionally, it is the only keyword for which a page should be optimized.
Any keywords that are closely related to the primary keyword that your page is aiming for are considered secondary keywords.
Secondary keywords include synonyms, subtopics, and variants of long-tail keywords. However, the best way to use secondary keywords for SEO is as relevant subtopics;
in this article, I will concentrate on this.So to summarize the distinction, in the event that the primary keywords is the subject of the book, you can utilize optional catchphrases as subtopics.
Why one essential catchphrase is sufficientThere are somewhere around three justifications for why.l?
Reason 1
Although it may seem obvious, a satisfactory explanation of this concept can quickly become complicated.
Every page needs one clearly defined topic. It’s likely best in the event that we take a gander at this from a client experience point of view.
People search for specific things online, so forcing them to look for those things on pages about multiple things—or worse—everything—is not a good idea.
Therefore, a single page addressing multiple subjects will not be very helpful.And because Google exists to assist individuals in finding specific things, it is more likely to display a page that focuses on a specific topic, or the most relevant one, than a page that tries to rank for multiple topics simultaneously.
Reason2 : Google is good at picking up close spelling variations and misspellings.
Have you ever noticed what happens when you misspell something in Google?Due to the fact that you probably had something else in mind when you typed that search term, Google will correct you like a grammar instructor would.
But what about synonyms and close variations?Same here. Without you intending to target each variation, Google will rank your page for keywords with the same meaning and intent.
It is aware that individuals search for the same thing in various ways.Let’s compare “website submission to search engines” and “submit website to search engines” for illustration.
In the Ahrefs Keywords Explorer SERP comparison, we can see that these two keywords yield nearly identical outcomes.
Reason 3 : If you only optimize for one keyword, you can rank for hundreds of other relevant keywords.
According to our research, the typical first-place page will also rank in the top 10 for nearly 1,000 other relevant keywords.This isn’t just true for keywords with a lot of repetition.
Even for keywords that are less popular, the pattern remains the same.Therefore, while concentrating on a single primary keyword is the most effective strategy, using multiple secondary keywords will produce the best results.
Why secondary keywords are necessary In a nutshell, you need pertinent subtopics to fully cover a topic. Secondary keywords are also a great way to find relevant subtopics.
That’s how Google operates, to use an oversimplified analogy. The system anticipates the searcher’s requirements and tries to provide the most useful result while ignoring other options.