How do I use Google Tag Manager in my Google Ads campaign?

Using Google Tag Manager (GTM) with Google Ads can help you manage and deploy your conversion tracking tags more efficiently. Here’s a basic guide on how to set it up:

  1. Set up a Google Tag Manager Account:
    • Go to the Google Tag Manager website and sign in with your Google account.
    • Create an account for your website if you haven’t already.
  2. Install the Google Tag Manager Code:
    • After creating an account, you’ll be prompted to create a container. Enter your website details and select the appropriate options.
    • Once your container is created, you’ll be provided with a GTM container code snippet. Copy this snippet and paste it into the <head> section of every page of your website.
  3. Create Google Ads Conversion Tracking Tag:
    • Log in to your Google Tag Manager account.
    • Navigate to the container you created.
    • Click on “Tags” and then “New”.
    • Select “Google Ads Conversion Tracking” as the tag type.
    • Configure the tag by entering your conversion ID and conversion label, which you can find in your Google Ads account.
    • Optionally, you can set up additional configurations like conversion value, conversion window, etc., depending on your requirements.
  4. Trigger the Tag:
    • After setting up the tag, you need to define when it should fire.
    • Click on “Triggering” and choose when you want the tag to fire. Typically, you’ll want it to fire on specific pages where conversions happen, like the thank-you page after a purchase.
  5. Test and Publish:
    • Once you’ve configured your tag and trigger, use GTM’s preview mode to test if the tag fires correctly on your website.
    • Once you’re satisfied with the setup, publish the container to make the changes live on your website.
  6. Verify in Google Ads:
    • After setting up the tag in GTM, you should verify that conversions are being recorded correctly in your Google Ads account.
    • Go to your Google Ads account, navigate to the “Tools & Settings” menu, and select “Conversions”.
    • You should see your newly created conversion action listed there. Make sure it’s receiving conversions.

By following these steps, you can effectively use Google Tag Manager to manage your Google Ads conversion tracking, making it easier to implement and maintain tracking across your website.

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