Sitelinks are links that appear under some Google search results to other pages or sections of pages.
They make it easier for website visitors to quickly find relevant information. Sitelinks first surfaced in 2005 and were made public for the first time in 2006.
One of the most prevalent search options is sitelinks. In the US database of Ahrefs, they are present in 1.8% of SERPs. Sitelinks are present on nearly every brand name, and they also appear on numerous other queries, such as informational queries.
Sitelinks make up nearly 67% of all organic keywords for Wikipedia.org.Let’s examine a few common inquiries in greater depth:
The various types of sitelinks The various types of sitelinks Sitelinks have developed over time and display in many distinct ways.
The reasons why you want sitelinks Google frequently alters aspects like the number of sitelinks displayed and their appearance in the search results.
You might see some sitelinks with frames, with pictures, in a merry go round configuration, or ones that grow.
Here are various kinds of sitelinks that Google shows today.
Paid sitelinks This article will primarily focus on organic sitelinks, but I wanted to point out that sitelink extensions can appear on advertisements.
The ease with which you can control the text and URLs that are displayed with your ads is the primary distinction between paid sitelinks and other types of sitelinks.
The content and links of other kinds of sitelinks are determined by algorithms and are generated automatically.
Organic sitelinks are up to six sitelinks to other pages on your website and appear for mostly branded terms.
Organic one-line sitelinks Only appear on the first page of results Organic one-line sitelinks can appear on a variety of queries.
They typically display up to four sitelinks in a carousel, but there is a variant that displays more. Using fragment (#) links, these sitelinks can take users to other pages on a website or directly to content within those pages.
Organic sitelinks search box Using a sitelinks search box, users can search for and go directly to a website or app’s search results.
This just shows up for marked terms and is added naturally by Google. Adding structured data for a sitelinks search box to your homepage can help them understand your website better, but it is not required and does not increase the likelihood that a sitelinks search box will appear in search results.
Many Ahrefs tools and reports include filters for sitelinks as a SERP feature. In Ahrefs’ Site Explorer, for instance, you can find keywords for which you rank that also have sitelinks.One of the most prevalent search options is sitelinks.
In the US database of Ahrefs, they are present in 1.8% of SERPs. Sitelinks are present on nearly every brand name, and they also appear on numerous other queries, such as informational queries.
Sitelinks make up nearly 67% of all organic keywords for Wikipedia.org.Let’s examine a few common inquiries in greater depth:
The various types of sitelinks The various types of sitelinks Sitelinks have developed over time and display in many distinct ways.
The reasons why you want sitelinks Google frequently alters aspects like the number of sitelinks displayed and their appearance in the search results.
Some sitelinks might have outlines, images, carousels, or expandable versions. The various kinds of sitelinks that Google currently displays are as follows:
Paid sitelinks This article will primarily focus on organic sitelinks, but I wanted to point out that sitelink extensions can appear on advertisements.
The ease with which you can control the text and URLs that are displayed with your ads is the primary distinction between paid sitelinks and other types of sitelinks.
The content and links of other kinds of sitelinks are determined by algorithms and are generated automatically.
Organic sitelinks are up to six sitelinks to other pages on your website and appear for mostly branded terms.
They are only shown on the first page of results.
Why you need sitelinks
Sitelinks give you greater perceivability in the query items. In addition to making your website stand out from other search results, the additional links take up more space.
You can also help users get to content they might want faster by using sitelinks. This could be content on one page or another.
For instance, Google Search Console data indicates that the sitelinks, rather than the homepage, receive 12.9% of clicks on our branded search “ahrefs.”