It is obvious that one of the most important ways to develop a powerful SEO blog strategy is to write content that answers your customers’ questions. This is because Google is getting better at determining user search intent.
You can benefit from Google’s algorithm and searchers’ trend toward longer search strings by developing topics that address the questions and concerns of your customers.A little secret: you can easily find the information you need for free.
A few searches and knowing where to look are all you need. Additionally, coming up with blog topic ideas is a cinch if you know what your target audience is looking for. In addition, there are a variety of resources and tools available to assist you in coming up with concepts and streamlining this procedure.
For SEO, use medium- and long-tail keywords. You’ll get buyers who are interested in what you have to offer if you focus on writing blogs that answer specific questions.
This is where medium- and long-tail keywords come in handy because they answer questions from customers at specific points along the buyer’s journey and boost click-through rates and conversions.
You are basically pre-qualifying your audience. Even if you get fewer people to visit your website, those who do will have a better chance of buying something from you. Instead of increasing the number of visitors who leave the site immediately, it is preferable to concentrate on converting users who are looking for your products or services.
Check your Google Analytics
data to see what problems your customers are having and how to solve them. Are more people clicking on a particular page about a product or service? Is there a particular blog on your website that people are reading?
How frequently are they downloading your materials?You can find what’s working if you know these behaviors. You can also look for holes in the content you publish to make more copy that helps you solve the problems your audience has.
Practice social listening
Because there are so many conversations going on on social media, it can be hard to navigate it if you don’t know what you want. But if you can find out where they are on social media, you can use social listening as a tool to find interesting blog topics to write aboutJoin groups that are related to your products and services, like pages, and follow hashtags. You will be able to learn about your audience’s conversations and even their problems this way;
Keyword research tools to help you come up with blog topic ideas based on what people are looking for online
Here are some keyword research tools to get you started.
Ahrefs: You can use Ahrefs, a free keyword generator, to find relevant keywords from their database of more than 8 billion queries. You can choose from one of six keyword ideas reports and enter up to ten words or phrases. Even more useful is the fact that queries from seven additional search engines, in addition to those from Google, Bing, and Amazon, can be divided into categories of relevance.
Semrush: Another tool that helps you find keywords based on questions and search queries is Semrush.
AnswerThePublic: AnswerThePublic is a tool that shows how people are asking questions about a topic. The fact that there are so many topic clusters here makes it certain that you will find popular blog topics that suit you.
Planner for Google Keywords: Google Keyword Planner lets you find keywords, their stats, and how popular they are in the area you choose if you already have an AdWords account.
Quora: Quora generates a list of questions that its users are asking about a particular topic when you enter a word or phrase. By selecting Questions or Topics and filtering by Type, you can even delve deeper. You can see how many times questions about a particular topic have been asked by filtering by Topics.