The meta description sums up a page’s substance and presents that to clients in the query items. Because it is likely one of the first things people see when looking for something, optimizing it is important for SEO.
This is your opportunity to get people to click on your result! You’ll learn what makes a good meta description in this post and how Yoast SEO can help you write one.
How does a meta description work?
You can set the meta description for a post or page on your website using an HTML tag. You have approximately 155 characters to describe the topic of your page in it. If you’re lucky, Google will show it in the search results below the title of your page.
You can use it to persuade users of search engines that your page will provide what they are looking for.Why put a meta description in place?
A meta description serves a straightforward purpose: It needs to get people to click on your link when they use a Google search term.
To put it another way, meta descriptions exist so that search engines will click on them.The meta description is not used in the ranking algorithm of search engines, so they claim there is no direct SEO benefit.
In any case, there is an aberrant advantage: Google looks at your click-through rate (CTR) to see if you are a good result.
On the off chance that more individuals click on your outcome, Google believes you to be a decent outcome and will – in view of your situation – move you up the rankings.
Because of this, optimizing your titles and meta description is crucial.
What elements make up an effective meta description?
Here is a rundown of components you really want to compose a decent meta description:
Use an active voice and make it actionable. Include a call to action.
Use your focus keyphrase.
Show specifications when necessary.
Ensure that it matches the page’s content.
Be unique.
1 Limit it to 155 characters
You ought to take sufficient room to pass on the message yet keep it short and smart. Notwithstanding, assuming that you check the query items in Google, you’ll for the most part see scraps of 120 to 156 characters, as in the model underneath.
Google says that you can make your meta descriptions as long as you want, but we can only see up to 155 characters in the SERPs; Anything that is longer will be cut short.
2. Make use of active voice and make it actionable
Except that in this instance, the linked page is the “product” you are attempting to sell. We also use invitations like “Learn more,” “Get it now,” and “Try for free.”
As a result, the link to your website will appear even more inviting. Sometimes, even synonyms are highlighted by Google.
Both the Academy Awards and the Oscars are highlighted in the example below. Come by your outcomes stressed that way makes them stand apart considerably more.
Can the watch aid our fitness? Accept us; All we need to know is that. Keep in mind that obtaining rich snippets is essential if you want to optimize your result in this manner.
6 Make sure it matches the page’s content.
This is very important. If you use meta descriptions to sway visitors into clicking on your result, Google will find out.
They could try and punish you on the off chance that you make it happen. In addition, your bounce rate will rise as a result of misleading descriptions.
which will also make people less likely to trust your business. Simply because of that, it is a bad idea. Because of this, you want the meta description to be consistent with the page’s content.
7. Make it special.