How do I use Google Ads for Local Service Ads in my Google Ads campaign?

To use Google Ads for Local Service Ads (LSAs) in your campaign, follow these steps:

1. Create a Google Ads Account: If you don’t already have one, you’ll need to create a Google Ads account. Visit the Google Ads website and follow the instructions to set up your account.
2. Set Up Your Campaign: Once your account is set up, create a new campaign. Choose the campaign goal that aligns with your objectives. For LSAs, you’ll likely want to choose the “Leads” or “Website traffic” goal.
3. Select Local Service Ads as the Campaign Type: When setting up your campaign, choose “Local service” as the campaign type. This will enable you to create ads specifically for local services.
4. Enter Your Business Information: You’ll need to enter information about your business, including your location, services offered, business hours, etc. This information will help Google match your ads with relevant searches in your area.
5. Set Your Budget and Bidding Strategy: Determine your budget for the campaign and set your bidding strategy. You can choose from options like manual CPC (cost-per-click) or automated bidding strategies like target CPA (cost-per-acquisition).
6. Create Your Ads: Design your ads specifically for local services. Include relevant information such as your services, location, contact information, and any special offers or promotions.
7. Target Your Ads: Use targeting options to reach your desired audience. You can target by location, demographics, interests, and more.
8. Monitor and Optimize Your Campaign: Once your campaign is live, monitor its performance regularly. Look for areas where you can optimize, such as adjusting your bidding strategy, refining your targeting, or updating your ad creative.
9. Track Conversions: Set up conversion tracking to measure the effectiveness of your ads. This will help you understand which ads are driving the most leads or sales for your business.
10. Review Performance and Make Adjustments: Review your campaign performance regularly and make adjustments as needed to improve results. This could involve tweaking your ad copy, adjusting your targeting, or reallocating your budget.

By following these steps, you can effectively use Google Ads for Local Service Ads to promote your business and attract local customers.