Blogging is the result of your research, knowledge of the subject, and expressions tailored to your target audience.
The platform that helps marketers promote their brand is email marketing. Blogging is like the “email marketing” icing on the cake, making both equally appealing and worth reading.
In this way, in the event that you make a showcasing collaboration with joined publishing content to a blog and email promoting rehearses, you will get the normal advertising results.
Emails help you connect with potential customers on a personal level through relevant offers, whereas blogs help you get noticed by search engines.
Marketers can communicate with audiences in a variety of ways for the same purpose—brand promotion—through email newsletters and blogs. Your emails can contain links to relevant blogs, and your blogs can promote your email lists.
Your blogs and emails should be readable on mobile devices because almost every professional worker uses one these days. Now that you are prepared for the methods for integrating blogs and emails, let us walk you through them:
1) Make blog posts your cookies The best way to get people to open and read your emails is to integrate blog content with them. This way, a single email will notify everyone on your email list of any new content.
Therefore, in order to successfully complete the task of sharing your blogs with your email list, ensure that these aspects are in place:
Tools for email marketing like MailChimp, AWeber, Feedblitz, and others offer RSS campaign features that allow you to publish your blog posts in addition to your emails to get people to share reviews on blogs and write comments.
Sending out email newsletters on a weekly, biweekly, or monthly basis and including links to relevant blog posts will only increase your email open and clickthrough rates.
2) Make a Content Planner
Readers of your blogs will benefit from reading them and will be introduced to other relevant blog sites.
4) Email offers for free content updates
increase the number of people who view your posts If you have a “Free Updates” page on your website where people on your email list can sign up to receive free updates on whitepapers, ebooks, infographics, videos, and blogs;
then you can send an email with a link to the Free Updates landing page.
This raises brand awareness and brings in a lot of organic traffic to your website.
5) Make online entertainment your ad
ePerson to person communication locales are becoming incredible advertising stages progressively with examination. Facebook’s “Boost” post option makes it an excellent advertising forum.
It’s fun to use the post sharing and retweeting options in content marketing. Thus, both your email bulletin and websites can be partaken in similar post with sufficient connections to make the promotions more useful.
Your websites can have web-based entertainment fastens too like Twitter and Facebook, while your messages can have tabs connecting to the sites.
As a result, your brand’s reach would gradually expand from email to blogs and finally to your social media profile page, drawing in a larger audience.
Make this viable invention of email promoting and publishing content to a blog simple and more outcome driven.
Thus, before your carry out messages or compose a blog, do your supporter’s reaction and necessities evaluation well and afterward you are all set with your messages and online journals together to get your promoting focuses to their objective point.