High-level introductions to a topic are referred to as content pillars or pillar pages. A content hub is created by linking to more in-depth resources for each subtopic.
A few advantages of employing a content hub strategy are as follows:Better organization: Pillar pages let you explore a topic in depth and basically serve as a topical hub.
More engagement: It is simple for readers to locate content that is related to their interests and consume more of it.More links:
Since content pillars are a good place to start for those interested in learning more about a subject, people frequently link to them.
You will learn how to create a content pillar for your website in this guide.How to make content pillars For your website, follow the steps below to make content pillars.
1. Take a seat, grab a pen and paper (or a laptop), and start brainstorming content pillar ideas around the primary topic.
Numerous subjects ought to come to mind if you are familiar with the field.For instance, I’ve been breakdancing for ten years, and I can think of many topics for pillar pages, such as the various types of power moves and essential footwork steps.
Alternately, you can look for concepts by utilizing Ahrefs’ Keywords Explorer. To access the Matching terms report, simply type in a broad term related to your industry.
However, not every term will be appropriate for this topic. What topics would you like?Keep in mind that people are not looking to buy; rather, they are looking for information.
You can confirm this by searching the subject on Google. If the majority of the results are hubs, articles, or blog posts, the topic probably has an informational purpose.
Have potential for search traffic: Each keyword’s potential for search traffic can be found in the Traffic Potential (TP) column next to it.are sufficiently broad:
The subject matter should not be so narrow that there are no relevant subtopics. Additionally, it should not be so extensive that your pillar page exceeds 50,000 words.
Look for topics that have between five and twenty subtopics as a general rule.Let’s take the example of comparing the topic “yoga poses” to the following criteria:aims to provide information—the majority of the results are blog posts.
has the potential to bring in search traffic—the topic has a TP of 33,000 (all in the United States).is comprehensive enough—there could be hundreds of yoga poses to cover.
However, there ought to be a nice range for a pillar page if we focus on the “best” ones for novices.This could be a great topic for a content pillar on a yoga website.
2. Determine what your content pillar should cover.
The key is to select subtopics that are closely related to the main topic.They can be found in a few different ways:
A. Based on your expertise If you are an expert in the field or are familiar with it, you probably know what you need to cover. For instance, if you are a yoga instructor, it is likely that you are already familiar with the various kinds of yoga poses that beginners should first learn to do.
B. Look at Wikipedia If your subject is covered on Wikipedia, it is a great place to look for subtopics because everything is already well-organized.For instance, various yoga poses are listed in a table on the Wikipedia page titled “List of asanas.”
C. Take a look at online courses Online courses are available for almost any subject, and they typically follow a logical structure.
As a result, you can also find pertinent subtopics there.For instance, the most important yoga poses are covered in this Udemy course:
D. Examine the competition Since ranking for the primary topic is the primary objective of a content pillar, you can examine the current top-ranking pages to determine what they cover.
For instance, the highest level page for “yoga presents” takes care of currently the fundamental postures for novices:because the subtopics are neatly arranged in a hierarchical fashion (H2, H3, H4, etc.).
Installing the Ahrefs SEO Toolbar and opening the Content report is a good way to see them all at once.
3. Now that your research is finished, it’s time to make your content pillar.
It’s like a “portal.” You want to provide readers with a starting point from which they can learn more about the subject. Therefore, keep it light.You are not attempting to cover every subtopic in detail.
Your cluster pages should provide additional information. Concentrate on what people need to know.Consider developing a custom design for your content pillar if you have the funds. We did this for ourselves.
A good design not only makes it easier for readers to read the content, but it also makes it stand out from other guides, which should result in more shares, links, and traffic.
But don’t worry if you can’t afford a custom design right now. The creation of useful content pillars does not necessitate an outstanding design.
4. Create your cluster pages
You already know what you need to create based on the subtopics. It’s just a matter of doing it. However, time is required.Simply link together existing content pieces that fit the “hub” if you have any.
Include it in newsletters: There ought to be a lot of newsletters devoted to selecting the best content relevant to your niche. Find these newsletter writers’ email addresses and suggest that your content pillar be included.Share it with communities:
Links are a major factor in Google’s ranking. Therefore, you will need to create links if you want your content pillar to rank highly.