Keeping up with current marketing trends can make the difference between a company succeeding or failing. Knowledge is power.But we understand. There is a lot of information to sort through and think about when it comes to any given subject, and you are busy.
It can be increasingly challenging, especially in today’s constantly shifting digital landscape, to stay ahead of the competition and a new trend.But there are no excuses, right?
You are aware that staying up to date is essential to maintaining your top marketing performance.So, how can you remain informed and sane? We’ve compiled a list of five locations and some pointers for keeping an eye on important marketing trends.
1. Social media:
A diverse online community of global influencers is the best place to keep up with emerging marketing trends.We’re discussing web-based entertainment, obviously.
Utilizing social media to stay informed can be done quickly and easily:On a variety of social media platforms, connect with colleagues, former classmates, and professionals in your field.On LinkedIn, follow the pages of high-ranking executives from brands you admire.
To keep up with the latest fashions and best practices, make a Twitter list of influential people.Twitter hashtags and topics in trend should be monitored.Instagram stories are a great way to keep up with the latest developments and influencers in your industry.
Participate in relevant Facebook groups or Slack communities for your industry or field.Keep up with the latest marketing content as it appears in your newsfeed and never miss an opportunity.
2. Associations and conferences for the industry Joining a trade organization or attending a conference
The majority of associations will also bring in speakers for seminars and lunch and learns that can assist you in remaining ahead of the curve in addition to the one-on-one connections that can be made at networking events with other professionals in the industry.
Do you want to go one step further? This year, if you have the time and money, go to a conference. A great way to get out of your comfort zone, learn from experts, and meet new people who work in your field or industry is to go to conferences.
Keep up with published content about your company and what your rivals are doing.TIP: Create a Google Alert for a popular topic about which you hope to learn more this year. Influencer marketing, for instance, is a hot topic in marketing right now.
To receive the most recent news articles and blog posts on the subject, create an alert for the terms “influencer” and “influencer and marketing.”
4. Industry online journals and bulletins
Promoting web journals (like this one, obviously!) contain a wealth of information about new trends, data, best practices, and other relevant news about the industry that can help you stay up to date with little effort.
Do you regularly check out particular blogs or websites to see what they have to say about the next big thing in your field?If they provide one, take the next step and sign up for their e-newsletter.
With just a few clicks, you can get all the information you want delivered to your inbox!
5. Your group:
Did you know that you already have direct access to some of the field’s brightest stars?We’re referring to your staff!
We’re willing to bet that your team is just as interested in learning as you are, so they probably keep an eye out for new marketing trends as well.
Whether it’s an internal blog or a weekly newsletter, set up a forum for your team to discuss the most recent articles or industry findings. Slack can also be a great way to talk about marketing trends and open up communication.